dam Image

DISCOVER ELECTRICITY. MINIFIED.

A NEW DAWN FOR ELECTRIC DRIVERS.

dam Image

MEASURED IN VOLTS. FELT IN PULSE.

While the rest of the world is trying to make you convert to electric driving, we’re putting you first.

dam Image

We’ve taken everything you love about MINI – thrilling cornering, acceleration, driving enjoyment, creative use of space, iconic design – and added a whole new dimension.

dam Image

We’ve switched on to an electric lifestyle. We harness the power of electricity to cultivate an electrifying experience. The perfect blend of technology and feeling.

MINI ELECTRIC CONCEPT

VOLTS & VIBES.

MINI at its most intense – one powerful, evolutionary step that combines thrilling performance with future?generation technology and that unmistakable MINI feeling.

dam Image

EXPRESSIVE, DYNAMIC AND EMOTIONAL.

dam Image

CONCAVE AND CONVEX.

dam Image

FORWARD MOTION.

dam Image

SUBTLE BY DESIGN.

dam Image

ALL QUIET AT THE BACK.

dam Image

GEOMETRY OF COLOUR.

dam Image

REVOLVING ELEGANCE.

dam Image

POWERFULLY COMPOSED.

Teasers

WHAT DRIVES US

WHAT DRIVES US

Inspired by our heritage, performance is firmly ingrained in our DNA. MINI has always been on the cutting edge –?at the forefront of design and innovation. But while we strive for the unconventional, we are committed to developing real solutions to contemporary challenges. The future is electric. Plug-in and embrace the electric future. This is just the beginning.